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Dan Ariely • Dollars and Sense
future. One of the main lessons of behavioral economics is that small changes to the environment we live in matter.
Dan Ariely • Dollars and Sense
Behavioral economics is demonstrating that humans don’t always act in self-interested ways, and that transactions themselves have an emotional component.
Clay Shirky • Cognitive Surplus: How Technology Makes Consumers into Collaborators
We are our own auditors.
Dan Ariely • Dollars and Sense
A Taste of Irrationality: Sample chapters from Predictably Irrational and Upside of Irrationality
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