Sublime

My entire business is based on the classics of direct response, studying guys like John Carlton, Dan Kennedy, Gary Bencivenga, and anyone else.

This one statement perfectly summed up Matt: unconditionally supportive and encouraging, but equally incredibly honest and brutally realistic.

Athletes are taught to perform at their best, When they feel at their best. Royal Marines are taught to perform at their best, When they feel at their worst.

establishing his credibility, he was creating great affinity with his prospects, and he was delivering a very inspirational message. He was also delivering real value, because he was showing his viewers that it really was possible to get great, high-paying gigs.