Sublime

Class warfare can really be about who gets to own it, a couple of us or all of us.

New technologies have created entirely new (previously unimaginable) companies, and they are decimating long-standing incumbents.

Of course, any innovation system eventually will become the victim of its own success. As the sandbox expands and the company’s revenue grows as a result of the sandbox’s innovations, the cycle will have to begin again. The former innovators will become guardians of the status quo. When the product makes up the whole sandbox, it inevitably will bec

Disruption happens when construction erases maximum destruction: when new cornerstones are brought to places and spaces where borrowing benefits from or shifting costs to people, communities, and society is—yawn—just business as usual. Constructive strategy is most disruptive where there is a growing surplus of destruction, because that is where th

“from shirtsleeves to shirtsleeves in three generations.”

In our longing for immortality, we ask that these strategic upstarts extend their success forever—the aging businessperson’s quixotic search for sustained competitive advantage. But the incumbent laxity and inertia that gave these upstarts their openings applies to them as well. In time, most will loosen their tight integration and begin to rely mo