Sublime

Culture of technology—

The new hires took advantage of Xerox’s abundant resources and loose oversight to creatively interpret Goldman’s definition of “data processing technology,” pursuing projects inspired by Doug Engelbart’s ideas about augmented intelligence and by hacker culture more generally. Engelbart’s SRI operation had drifted after the great demo—investors coul

Microsoft is a good example of a brand that’s never told its story well. It’s a huge consumer product software platform, a mega conglomerate, and there’s no love there. There’s no emotional story to rally around. The Bill Gates story is such an incredible story, but it’s never really been expressed by the brand.

Bill Campbell’s

People who met him then described him as socially awkward, overly earnest, and cerebral.

BG: I’m certainly nowhere near as hands-on as I was when I would either write the code or look it over and hire all the programmers. In my career, this evolution of being an individual performer, then a manager, then a manager of managers, and then setting broad strategy—you have to get used to the fact you don’t have as much control.

He went on to rethink modern architecture from a biological perspective and later publicly broke with the environmental movement over nuclear power and GMO food.