Sublime

A complete description of your product including how many pages, how many words, how many photos, who wrote it, facts about the author (his age, background, success stories, etc.). You should also take notes on what this product will do for you.

relationship matchmaker, dealmaker, finder, and catalyst.

Hook: Now that we know exactly where our dream customers are congregating, our job is to throw hooks to them to see if we can grab their attention.

http://getyourshittogether.org. Chanel

Fifty percent of my sales will come immediately from people who only see this top block and never scroll. They’re my emotional buyers.

Identifying your dream customers Finding out where they are already congregating online Learning how to “work” your way in Understanding how to “buy” your way in Creating your own publishing platform Building your own distribution lists