Sublime

Pinterest:

Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business

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Kelsey Lawler

@kelseylawler

SocialCorp: Social Media Goes Corporate (Voices That Matter)

Joel Postman

amazon.com

Cover of SocialCorp: Social Media Goes Corporate (Voices That Matter)

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Sarah Barns

@barnsarella

Christina M. Underhill,

Shane Snow • Smartcuts: How Hackers, Innovators, and Icons Accelerate Success

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Kristin

@kristinvt

genuine relationships with and between our members was our competitive advantage against other technology companies like Squarespace and Wix that sought to commoditize websites and online portfolios.

Scott Belsky • The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture

Make company-wide meetings count

Claire Hughes Johnson • Scaling People: Tactics for Management and Company Building

Chloe Harford, a Zillow executive who heads product management and strategy, was particularly focused on figuring out the right model for increasing lead value and optimizing the pricing of leads.