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conversion rates can even vary significantly between different sources or segments of your traffic.

Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Master The Essentials of Conversion Optimization: Experts' Approach to Optimization

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Cover of Master The Essentials of Conversion Optimization: Experts' Approach to Optimization

conversion rate is the percentage of visitors to your website or landing page who take a desired action,

Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Conversion rate is simply the percentage of visitors to your site who buy something.

Alistair Croll • Lean Analytics: Use Data to Build a Better Startup Faster (Lean (O'Reilly))

Conversion rate is the most important metric for internet-based companies. Why? Conversion rate captures total user engagement. It also boasts high leverage. Here’s the big idea: as conversion increases, revenue rises and marketing costs decline. There are five things that affect conversion rate: 1) user interface, 2) performance (slow v. fast), 3)... See more

Macro Ops • The Bill Gurley Chronicles: Part I

magical mathematics of conversion. Small increases in conversion rates result in big increases for your business.

Brian Massey • Your Customer Creation Equation: Unexpected Formulas of The Conversion Scientist™

conversion rate from clicks to purchase should give you an estimate of ROI for your search ads.

Sunil Gupta • Driving Digital Strategy: A Guide to Reimagining Your Business

conversion goal is to increase the average revenue per visitor based on a complicated weighted set of actions

Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Conversion rates for e-commerce sites can be measured by looking for the percentage completion rate of visitors who start and finish the checkout process.