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Master The Essentials of Conversion Optimization: Experts' Approach to Optimization
amazon.com
Conversion rate is the most important metric for internet-based companies. Why? Conversion rate captures total user engagement. It also boasts high leverage. Here’s the big idea: as conversion increases, revenue rises and marketing costs decline. There are five things that affect conversion rate: 1) user interface, 2) performance (slow v. fast), 3)... See more
Macro Ops • The Bill Gurley Chronicles: Part I
conversion rates can even vary significantly between different sources or segments of your traffic.
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Your Customer Creation Equation: Unexpected Formulas of The Conversion Scientist™
amazon.com
You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
amazon.com
Revenue per visitor—For e-commerce catalogs with similar profit margins on all products,
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Neil Patel tested 3,000 landing pages.
To find the difference between high and low-converting ones.
Here are the 10 elements of pages converting at 2%+ had in common: https://t.co/dFm4EqWUvn
VWO also gives you the amount of revenue each of the pages is generating. You want to determine how many days it takes to reach 100 sales or 250 leads. This will determine the baseline control conversion rate, revenue amount, and click rate for each of the top pages in our Marketing Optimization System.
