Sublime
An inspiration engine for ideas
Counterintuitive ideas
I am collecting ideas that are creative, unique and go against the grain of the typical, culturally acceptable thinking
Milena Rangelov • 7 cards
For the penultimate cautionary tale about the pitfalls of asking people what they think instead of observing what they do, research Margaret Mead and the controversy surrounding her study in the book Coming of Age in Samoa.
Scott Hurff • Designing Products People Love: How Great Designers Create Successful Products
Reading Research
Emily Achler • 1 card
Drawing Conclusions From Associations Was Dangerous Making definitive health recommendations based only on associative evidence was considered dangerous because of "confounders" - other unmeasured factors that could influence the results.
Research, data, reports
Will Yarnall • 1 card
These approaches are called the historical counter-factual and semi-factual. If Y happened instead of X, what would the outcome have been? Would the outcome have been the same?
Rhiannon Beaubien • The Great Mental Models Volume 1: General Thinking Concepts
Notes on Research
Gus Guerrero • 6 cards
The researcher may also look for disconfirming evidence. The process involves having the researcher first establish a theme and then look through all of the evidence for exceptions to this theme. This is evidence that presents an alternative explanation for a theme.
John W. Creswell • 30 Essential Skills for the Qualitative Researcher
negative thoughts are a post-hoc rationalisation developed after leaving the brand to justify the prior behaviour, rather than drivers of brand defection.