Sublime
An inspiration engine for ideas
Future of Marketing and Advertising
sari and • 195 cards
Declines in brand responses for modified attribute forms by brand buying and brand size
Jenni Romaniuk • Better Brand Health eBook
Research
Jonas Nouwen • 1 card
Consumer Markets
Prashant Patel • 1 card
#consumer trends
Laura Bernier • 3 cards
And it sounded like a giant contradiction — a slick, Red Antler-crafted brand called Brandless? — which made it a popular topic for discussion. A lot of industry people seemed to want to see it sink.
The New Consumer • The end of Brandless
Unprompted Brand Awareness measures also under-report atypical brands
Jenni Romaniuk • Better Brand Health eBook
research
Aleks Pausak • 1 card
A discount store that offers high-quality merchandise at low prices will necessarily provide minimal personal service.