Sublime

“Scientific” tests disclosed that a great majority of the people will buy a less-goodtasting cheese if that’s all they can get. “Scientific marketing” then took effect. Its motto is “Give the people the least quality they’ll stand for.”In food, as in many other things, the “scientific marketers” regard quality as secondary so long as they can sell... See more

Brandless’ proposition of good products at a great price works if they a sustainable cost. Being an eCommerce company, the CAC is a variable that grows with sales. At $3 per product and a CAC that grows along with the volume of sales, the model looks very different and inferior to ALDI’s. For the whole of 2019, as Brandless’ traffic was... See more