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Christoph
@christoph
Otto Boreson
@ottoboreson
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkThomas Neuhaus
@contrahour
Bernd Plontsch
@brrrnd
Theo Zgraggen
@theoz
Edouard Henry
@edouardhenry
Authors
Nicole Smolen • 1 card
Benjamin Wittorf
@benwf
Hey. Hi. 嘿。