Sublime
An inspiration engine for ideas
“500 of the right people”—Sean
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
Short, crisp, punchy = memorable, clear, smart.
Jim VandeHei, Mike Allen, • Smart Brevity
➋ Be direct—in art, design and language.
Jim VandeHei, Mike Allen, • Smart Brevity
Be respectful of your audience—abstraction, clutter, confusion are the enemy.
Jim VandeHei, Mike Allen, • Smart Brevity
HEADLINES…YOU KNOW WHAT TO TEST THE MOST
David Hieatt • Do Open
Jim’s Tips & Tricks
Jim VandeHei, Mike Allen, • Smart Brevity
Don’t be fancy—be effective.
Jim VandeHei, Mike Allen, • Smart Brevity
Tips & Tricks