Sublime
An inspiration engine for ideas
Magazines were containers for someone else’s taste, and when you read them you were inhabiting that taste. But you were also co-creating with the magazine, because by reading the magazine you were contributing to its fantasy of lifestyle. “Dreaming is free. You can’t be stingy with dreams,” said Franca Sozzani, the late Vogue Italia editor.
Daisy Alioto • The Taste Economy
A publication isn't content. A publication is the exploration
of an idea.
of an idea.