Sublime

Magazines were containers for someone else’s taste, and when you read them you were inhabiting that taste. But you were also co-creating with the magazine, because by reading the magazine you were contributing to its fantasy of lifestyle. “Dreaming is free. You can’t be stingy with dreams,” said Franca Sozzani, the late Vogue Italia editor.

If magazines were containers for taste, the creators of the creator economy are vessels.

If magazines were containers for taste, the creators of the creator economy are vessels.