Sublime

As the company expanded, Larry continued to kick off each quarter with

In this collaboration, some of these roles could be fluid. Bas sometimes wrote bits of code, and often his demos went directly to Steve without the help of a programmer like me. In the case of this keyboard demo, I contributed some design thinking by adding a second keyboard with bigger keys. Bas edited my choice of using the globe key to switch be

Greg had an encyclopedic knowledge of the history of computing, a tinkerer’s knowledge of analog and digital hardware, and a gut feeling for how to create software that made sense to people. A couple years earlier, Greg had given me crucial advice during the development of the iPhone keyboard. At a point when I was desperately stuck, he challenged

Our demos to Steve carried the promise that we could deliver, and since showing work to Steve implied this willingness to commit, very few demos shown for the first time in these earlier meetings proceeded to him without further refinement.

We believe that a more effective ratio is one designer for every ten engineers and, for some organizations,