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Simply put, without Ivar Kreuger, modern securities regulation and litigation would not exist.
Frank Partnoy • The Match King: Ivar Kreuger, The Financial Genius Behind a Century of Wall Street Scandals
In 1935, H.E. Warren wrote an article entitled “How to Understand Why People Buy,” which every advertiser and salesperson should read twice. He said:
Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
key corporate advisers—investment bankers, consultants, mergers and acquisitions law firms, and anyone who can claim a “finder’s fee”—can earn a king’s ransom by being “helpful” in a major deal.
Richard Rumelt • Good Strategy/Bad Strategy: The difference and why it matters
Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice
David C. Baker, Emily Mills, • 10 highlights
amazon.com
Derek Thompson • The Four-Letter Code to Selling Just About Anything
From David Ogilvy:
... See moreThrough maddening repetition, some of my obiter dicta have been woven into our culture. Here are some of them:
(1) “We sell – or else."
(2) “You cannot bore people into buying your product; you can only interest them in buying it.”
(3) "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a p
firm whose practice-mix was made up predominantly of clients who, rather than needing the profession’s most creative talent, wanted to find a firm that had accumulated experience in handling certain types of problems, and would not take an expensive “start with a blank sheet of paper” approach to the problem.