Sublime
An inspiration engine for ideas
A method for predictably altering behavior without restricting options or significantly changing incentives.
William Lidwell, Kritina Holden, Jill Butler • Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
tracked—and then revised or adapted as circumstances dictate.
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
Comprendre le comportement du consommateur afin de pouvoir le cerner, lui proposer le bon produit au bon moment, mais surtout le convaincre que le produit qui lui est proposé est adapté à ses besoins : voilà ce dont rêvent toutes les entreprises.
Michel Houellebecq • Plateforme (French Edition)
House of Lies: How Management Consultants Steal Your Watch and Then Tell You the Time
amazon.com
Not his mistake. For years, we've been trained to associate specific items with particular packaging and colors. Many times, we won't even look at the sticker; we'll just know it's a bottle of perfume based on the bottle's shape.
The struggle is real. How do you design something that has its identity tied to a poorly... See more
Rahul Singh Bhadoriyax.comAs a strategist, if you want rare insight, you need to have access to rare perspectives and those come from people, not publications or posts on social media.
