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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Clotaire Rapaille

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My Life in Advertising

Claude Hopkins

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Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice

David C. Baker, Emily Mills, • 10 highlights

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Stuart Wilde Infinite Self: 33 Steps to Reclaiming Your Inner Power

My Life in Advertising and Scientific Advertising

Claude Hopkins

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Rory Sutherland

Rory Sutherland • 7 highlights

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Scientific Advertising (1923): 1923 Library of Congress Facsimile Edition

Byron Maxim

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Rob Fitzpatrick The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

Ogilvy on Advertising

David Ogilvy

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