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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

Clotaire Rapaille

Cover of The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

My Life in Advertising

Cover of My Life in Advertising

Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice

David C. Baker • 10 highlights

Cover of Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice

My Life in Advertising and Scientific Advertising

Cover of My Life in Advertising and Scientific Advertising

Rory Sutherland

Rory Sutherland • 7 highlights

Cover of Rory Sutherland

Scientific Advertising (1923): 1923 Library of Congress Facsimile Edition

Cover of Scientific Advertising (1923): 1923 Library of Congress Facsimile Edition

No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich

Dan Kennedy • 1 highlight

Cover of No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich

Ogilvy on Advertising

Cover of Ogilvy on Advertising

Scientific Advertising

Claude C. Hopkins

Cover of Scientific Advertising