Sublime

Then-CEO Eric Schmidt shared a simple but extremely effective framework to resolve these tensions: 70-20-10. Google would devote 70 percent of its resources to the core business, 20 percent to emerging products, and 10 percent to research and development for future products.

What Jobs didn’t know was that the bulk of Ive’s designs had never made it to production. There’d been no real audience for his team’s work. Apple was controlled by engineers who considered the design studio an irritant.

On top, she added her own distinctive techno-futurist gloss—Tofflerism with a stock-picker’s sensibility. It cost over $600 a year to subscribe to Release 1.0, and 1,500 of the tech industry’s most powerful read its every elliptical word.

The interfaces follow the company’s incentives, pushing its own products first and foremost, or changing familiar patterns to manipulate users into trying a new feature.

on-demand algorithmic marketplace.

Kai-Fu Lee, talked of balancing Google’s freewheeling style with government rules—and censorship.