Sublime

Plato said those who tell the stories rule society and he was right.

Carnegie technique: focus on an objective, then cut brutally through any conventions, competitors, or ordinary people who stood in your way.

Peter Drucker.

Organizations that lack clarity on what the real jobs their customers hire them to do can fall into the trap of providing one-size-fits-all solutions that ultimately satisfy no one. Deeply understanding jobs opens up new avenues for growth and innovation by bringing into focus distinct “jobs-based” segments—including groups of “nonconsumers” for

For any business person, "Me too' won't do" feels right intuitively. Action, creation, risk-these lie at the root of invention. Business value does not start with bloodless analytics. Passion, monomania and domain mastery fuel invention and so are central. The compelling continuing contribution of founders demonstrates this. Planning rarely creates

end of the market, but then, over time, improve their cheap products just enough to begin to steal high-end market share. Grove recognized that Intel