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Clayton M. Christensen: The New Church of Finance: Deeply held belief systems and complex codes must be changed
Clayton M. Christensendeseret.com
The Innovator’s Dilemma, by Harvard professor Clayton Christensen. Christensen wrote that great companies fail not because they want to avoid disruptive change but because they are reluctant to embrace promising new markets that might undermine their traditional businesses and that do not appear to satisfy their short-term growth requirements.
Brad Stone • The Everything Store: Jeff Bezos and the Age of Amazon
It is this upward mobility that makes disruptive technologies so dangerous to established firms—and so attractive to entrants.
Clayton M. Christensen • The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
Clayton Christensen’s influential book on business strategy describes how new players in a market start with seemingly undesirable niche segments, which are ignored by incumbents while they are focusing on the most profitable segments and use cases.
Andrew Chen • The Cold Start Problem: How to Start and Scale Network Effects
This exacerbates their problem of downward immobility.
Clayton M. Christensen • The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
Christensen, Clayton M. The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. 1st HarperBusiness
Walker Deibel • Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game
you should focus investments on those innovations that promise the highest returns.
Clayton M. Christensen • The Innovator's Dilemma

Small markets cannot satisfy the near-term growth requirements of big organizations.