Sublime

The Innovator’s Dilemma, by Harvard professor Clayton Christensen. Christensen wrote that great companies fail not because they want to avoid disruptive change but because they are reluctant to embrace promising new markets that might undermine their traditional businesses and that do not appear to satisfy their short-term growth requirements.

Clayton Christensen’s influential book on business strategy describes how new players in a market start with seemingly undesirable niche segments, which are ignored by incumbents while they are focusing on the most profitable segments and use cases.

Small markets cannot satisfy the near-term growth requirements of big organizations.

It is this upward mobility that makes disruptive technologies so dangerous to established firms—and so attractive to entrants.

Good theory can help us categorize, explain, and, most important, predict.

you should focus investments on those innovations that promise the highest returns.

Never Outsource the Future