Sublime
An inspiration engine for ideas
Prestige, quality, and design are harder to put numbers on.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
When the prices of some luxury or prestige items have been lowered, demand for them has fallen due to consumers perceiving reduced cachet.
Michael W. Preis • 101 Things I Learned® in Business School (Second Edition)
“The perception of prices is no different than the perception of other stimuli,”
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
The marketing of luxury goods requires a very intense level of commitment.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
"Dopamine dressing" isn't just fashion media jargon. It's a psychological coping mechanism. Moda Operandi reported a 37% increase during 2024 in sales of bright, heavily patterned, or maximalist pieces (from brands inc. Chopova Lowena and Marine Serre). Valentino's pink PP collection drove a major sales spike for the brand during the Pierpaolo year... See more
Beth Bentley • GETTING DRESSED IN THE AGE OF ANXIETY
The company can offer such low prices because of its extremely high procurement volumes, its use of lower cost materials, and its “do-it-yourself” model under which customers pick up and assemble the furniture themselves.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
Zara is building a hybrid business model, where it combines fast fashion with cues of luxury (curated capsules, art direction, photography, model selection, styling). Zara is still in the business of the mass consumption of standardized products, but now it’s also in the business of considered consumption of signaling products (Peter Lindbergh merc... See more