Sublime
An inspiration engine for ideas
Another technique, which I prefer, is not favored by researchers, perhaps because it is so simple and does not require their services. You write two advertisements for your product, each with a different promise in the headline. At the end of the copy you offer a free sample of the product. You then run the advertisements in a newspaper or
... See moreDavid Ogilvy • Ogilvy on Advertising
Madison Avenue Manslaughter: An Inside View of Fee-Cutting Clients, Profithungry Owners and Declining Ad Agencies
amazon.com
This memo was also famous for breaking P&G's "one-page memo" rule! He shares an outline of what "Brand Man" should do in order to successfully market their brand.
Sriram Krishnan • P&G Marketing Memo
Mrs. Jones has just become our newest customer. It happened with a simple headline. We could have said, “You May Not Need A Repair, Ask Us Why.” Or how about, “The Secrets to a Better Repair Job.” How about, “Why Get a Repair, When All You Need is a Part?” or “What Every Washer Owner Needs to Know.”
Jeffrey Hauser • Inside the Yellow Pages
Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it,... See more
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it,... See more