Sublime
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THE product itself should be its own best salesman. Not the product alone, but the product plus a mental impression, an atmosphere, which you place around it.
Claude Hopkins • Scientific Advertising
curiosity is one of the strongest human incentives.
Claude C. Hopkins • Scientific Advertising
But on other lines high price is unimportant. High profit is essential.
Claude C. Hopkins • Scientific Advertising
The advertising man studies the consumer. He tries to place himself in the position of the buyer. His success largely depends on doing that to the exclusion of everything else.
Claude Hopkins • Scientific Advertising
Then in everything be guided by what you would do if you met the buyer face-to-face.If