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the McLeans understood that the easiest way to control costs was to get employees involved. Holding down insurance and repair bills, for example, meant having safety-conscious drivers. Novices were trained by being paired with senior drivers on the run from Winston-Salem to Atlanta. The senior driver got a bonus of one month’s pay if a man he had t
... See moreMarc Levinson • The Box: How the Shipping Container Made the World Smaller and the World Economy Bigger - Second Edition with a new chapter by the author

you’ll need access to raw, per-person data for statistical modeling.
Stephen Wendel • Designing for Behavior Change: Applying Psychology and Behavioral Economics
GM borrowed customers from its future sales and sold those people cars at deep discounts.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
What were her biggest fears and concerns? What goals were most important to her? What tradeoffs was she willing to make, and what ones was she not?
Atul Gawande • Being Mortal: Illness, Medicine and What Matters in the End (Wellcome Collection)
Anyone with several decades left on the planet is obliged to wonder how bad things will get.
Grant McCracken • The Gravity Well Effect
Thus the more important thing in the end was not the correctness of the index for the model year but the sensitivity to actual market changes through prompt reports and adjustment.
Alfred P Sloan Jr. • My Years With General Motors
she soon realized that she was more passionate about creating large-scale changes to the medical system so that it was more respectful of expectant mothers’ autonomy—so