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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
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own judgement of what is important and what is not.
Sönke Ahrens • How to Take Smart Notes: One Simple Technique to Boost Writing, Learning and Thinking
Digi20 | Band | Hexen und Hexenangst / Heinemann, Evelyn
digi20.digitale-sammlungen.de
Zeitschrift für Wirtschafts- und Unternehmensethik (zfwu)
The text discusses the intersection of economics and philosophy, particularly in relation to business ethics, and emphasizes the need for broader perspectives to address challenges in understanding economic and ethical concepts.
web.archive.org