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Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkJoakim Runeberg
linkedin.com
Liss Karin A Steig
pin.it
Mark Bartling
linkedin.comStudio Lina Forsgren
linaforsgren.com
Christoffer Lundgren
@christoffer
Christoffer S
@christoffers
Oa Berg
@oaberg
Fredrik Sjöberg
@fresj