Sublime
An inspiration engine for ideas
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
Link
Christian Bager Bach Houmann
@cbbh
Christian Nathler
@ctan
Christian Alt
@caltf4
Christian Schulte
@cschulte
Karsten Chearis
@karsten
Christian Fritze
@cfritze
Christian
@christian