Sublime

most companies that achieve sustainable growth share

inside a company.

external story.

story about how a company wins on the outside by serving the customer better than its competitors.

common set of motivating attitudes and behaviors that can usually be traced back to a bold, ambitious founder who got it right the first time around.

Instead of working on creating a radically different POV within a radically different category design as a strategy for growth,

2. Bring Fresh Data, Frameworks, And Insights

You see Jeff built a business that was evolution-ready from the outset with an unflinching vision of where he wanted it to go.