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The second rule is that the first landing page of the NUX must accomplish three fundamental things: communicate relevance, show the value of the product, and provide a clear call to action. Bryan Eisenberg, who is widely considered the godfather of conversion optimization, refers to these three factors as the conversion trinity.
Morgan Brown • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
His life’s work is devoted to helping experts build better businesses.
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
Positioning: The Battle for Your Mind
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
run experiments on landing pages and home pages in which we create and test value-proposition alternatives. When combined with data from surveys of customer and market perceptions, these tests add quantitative validity to the qualitative insights. The learning from these value-proposition tests often generates powerful marketing insights that impac
... See moreChris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Meridian
meridiancapital.fund
Patrick Morgan | Product Designer & Founder of Unknown Arts
patrickmorgan.org