Sublime
An inspiration engine for ideas
coauthors James Gilmore and Joseph Pine (who wrote the seminal
Chip Heath • The Power of Moments: Why Certain Experiences Have Extraordinary Impact
Knowledge does not change behavior,” he said. “We have all encountered crazy shrinks and obese doctors and divorced marriage counselors.
Dan Heath • Switch: How to Change Things When Change Is Hard
Because identities are central to the way people make decisions, any change effort that violates someone’s identity is likely doomed to failure.
Dan Heath • Switch: How to Change Things When Change Is Hard
“learning”—the
Dan Heath • Switch: How to Change Things When Change Is Hard
Trillion Dollar Coach: The Leadership Handbook of Silicon Valley’s Bill Campbell
amazon.com
“strategic value.”
Dan Heath • Switch: How to Change Things When Change Is Hard
To make our communications more effective, we need to shift our thinking from “What information do I need to convey?” to “What questions do I want my audience to ask?”
Dan Heath • Made to Stick: Why Some Ideas Survive and Others Die
What’s working, and how can we do more of it?” Sounds simple, doesn’t it? Yet, in the real world, this obvious question is almost never asked. Instead, the question we ask is more problem focused: “What’s broken, and how do we fix it?