Sublime

No matter what was in fashion, Janet Wilton was a step beyond. She was the one everybody was trying to become, except that the minute they became Janet Wilton, a curly brunette with blueberry mascara and rapist-slash cheek toner, Janet had turned into a French blonde with a simple powdered nose, and was suddenly pink instead of pomegranate.

It started with what we call 5 Big Things—a weekly

Today, consumers currently have a bifurcated experience in discovering vs. shopping fashion online. In general, either platforms are optimized for discovery/inspiration or for shopping. But Gen Z is demanding more: they want authentic content alongside niche communities and easy, more sustainable shopping experiences.

Wow Me!