Sublime

Old-guard photographers told me I was “destroying the industry” by sharing “trade secrets.”

Be unforgettable. That’s how you’ll get the best coverage.

Stop acting out someone else’s script and write your own: What do you want to make? More important, who do you want to be?

It is possible, even necessary, to prioritize your creativity alongside other essentials, such as your health and your family.

Repeat to keep the good times rolling.

execution.

The world would have you believe that a creative practice is an indulgence, an impractical waste of resources better invested in . . . something else,

Eventually I came to realize that a calling is just that: a whisper in the distance.

John Zeratsky helped us start at the end, so that each sprint would answer the business’s most important questions.