Sublime

On Heuristics and Perception

Currently, the challenge for many digital marketers is that they only have access to one, or at most two, of our senses – sight and sometimes also sound. These are the higher, rational senses.

people tend to over-explore—

Chunking is used throughout user interface design.

chef

you don’t have to do the thought experiment, you just intuitively know how quickly you would mindlessly eat through the close one while the far one went untouched. All pressures exist along a spectrum. Availability isn’t black and white, and by adjusting the strength of the inhibiting pressure that is availability—that is, by putting M&M’s in y

appetizers for the brain.

The more features you add, the less chance you have of coming across a new feature that is of real value to someone.

“the endowment effect,” our tendency to undervalue things that aren’t ours and to overvalue things because we already own them.