Sublime
An inspiration engine for ideas
We will gobble up anything that feeds us that pattern.
John Yorke • Into The Woods: How Stories Work and Why We Tell Them
is the real point.
Derek Sivers • Anything You Want
упаковка — это часть продукта, с которой люди взаимодействуют, прежде чем принять решение о дальнейшем использовании. В потребительском товаре упаковка очевидна: коробка, в которой продаётся ваш ноутбук, — это физическая упаковка. С цифровыми продуктами всё немного иначе:
• Электронная почта: тема, текст предварительного просмотра, имя отправителя
•
... See moreJay Clouse • Сезон Переосмысления
was for some reason thought that the purpose of food was to provide the necessary minerals, vitamins, protein and energy, and that the job of the food industry was to supply them in as efficient a form possible.
Rory Sutherland • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Chris Snijders, a professor at Eindhoven University of Technology, in the Netherlands, decided to see whether he could out-purchase professional corporate buyers.
Ian Ayres • Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart
He realised that one idea, one note was only as valuable as its context,
Sönke Ahrens • How to Take Smart Notes: One Simple Technique to Boost Writing, Learning and Thinking – for Students, Academics and Nonfiction Book Writers
William Poundstone comments in Priceless: The Psychology of Hidden Value:
