Sublime

After all, what are life’s most pleasurable experiences if not intensely multisensory.

Sensehacking, then, may be as much about removing unwanted sources of environmental stimulation as it is about adding new ones.

You can think of it as ‘sensory nudging’, at least when the goal of sensehacking is societal good.21

This is an example of what Louis Cheskin referred to as ‘sensation transference’. The idea here is that the sensations we associate with what we feel seem to carry over to our experience of, and liking for, other product attributes as well. So, given that we all intuitively tend to associate weight with quality, we automatically believe that those

Instead, we will probably see much more of synaesthetic marketing (as in the Guinness example just mentioned), as well as possibly the delivery of some more extraordinary experiences, as we will see with our final example.

It does not stop there, though, for one group of Italian psychologists reported that the size of the object we associate with a specific odour can influence our reaching behaviour too. They found that when we smell something small – think of a clove of garlic or a pistachio nut – then our motor system is automatically primed to pick up a small obje

That the senses interact really is not in any doubt these days. But which particular combination of atmospheric cues will be treated as congruent without involuntarily overloading the consumer’s senses is a more challenging question to answer.