Sublime

Dr. Charles Zuker: The Biology of Taste Perception & Sugar Craving

hubermanlab.com

Rory Sutherland

Rory Sutherland • 7 highlights

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The Umami Theory of Value: Autopsy of the Experience Economy

nemesis.global nemesis.global

Gastrophysics: The New Science of Eating

Charles Spence

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Cover of Gastrophysics: The New Science of Eating

David Chang’s Unified Theory of Deliciousness

David Chang wired.com

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Taste system has a pre-determined identity and valence. But meaning is learned. Olfactory system is only learned and assigned meaning through experience. By association you can change the meaning.

Andrew Huberman • Dr. Charles Zuker: The Biology of Taste Perception & Sugar Craving

The Perfect Meal: The Multisensory Science of Food and Dining

Charles Spence

amazon.com

Cover of The Perfect Meal: The Multisensory Science of Food and Dining

Taste is reflexive and innate, while smell is not.

Sublime

Dr. Charles Zuker: The Biology of Taste Perception & Sugar Craving

Rory Sutherland

The Umami Theory of Value: Autopsy of the Experience Economy

Gastrophysics: The New Science of Eating

David Chang’s Unified Theory of Deliciousness

@nstlgiaxpress

Andrew Huberman • Dr. Charles Zuker: The Biology of Taste Perception & Sugar Craving

The Perfect Meal: The Multisensory Science of Food and Dining

Ed Yong • An Immense World: How Animal Senses Reveal the Hidden Realms Around Us