Sublime

The most powerful journey reflects “maturation” of growing concern for others.

communities function best and are most durable when they’re helping members to be more successful in some way in a connected and dynamic world.

Ideally, all insiders’ names are known.

Who am I? How should I act? What do I believe? I call this membership identity.

To Kevin, it had become clear that users desperately wanted to be part of a community that represented their identity, values, and shared interests.

For a rapidly expanding community, it’s critical that prospective members are welcome to participate in community behavior before adopting common values.