Sublime

It is the very taking of risks that creates trust in the relationship.

focus on four specific principles governing trustworthy behavior:

A collaborative approach to relationships.

Charlie detests placer mining, the process of sifting through piles of sand for specks of gold. Instead, he applies his “big ideas from the big disciplines” to find the large, unrecognized nuggets of gold that sometimes lie in plain sight on the ground.

Real trust does not need verification; if you have to verify, it is not trust.

greatest opportunity for distinguishing yourself in the realm of trustworthiness: Increase intimacy and lower self-orientation.

The “advisor” aspect of “trusted advisor” serves a critical business function: fulfilling the promise of providing expertise in a way that makes a difference.