Sublime
An inspiration engine for ideas
Kathrin Radtke
@kathrinradtke
Thomas Hils
@tjhils
Bernd Plontsch
@brrrnd
Carina Rampelt
@itscarina
Roman Deimel
@romandeimel
Fabian
@fg1
Lily Calder
@larc1881
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
LinkCarla Feuer
@seefire