Sublime

people have a general tendency to stick with their current situation.

Extremists are often following one another.

customizable,

Libertarian paternalists want to make it easy for people to go their own way; they do not want to burden those who want to exercise their freedom.

We should design a policy that is best before anyone learns what role(s) they might play.

Good curation combines getting rid of bad options and introducing novel ones.

Here’s the broader lesson: if people wrongly think that most people are committed to a long-standing social norm, a small nudge correcting that misperception can inaugurate large-scale change.

designed to help people find the right means to their own ends.

people have a strong tendency to go along with the status quo or default option.