Sublime

Casey Neistat was once an up-and-coming filmmaker destined to be the next go-to indie director. He’d created a successful show for HBO. He’d had a film at Sundance. He’d premiered two movies at Cannes. But he left that behind to distribute his work on YouTube. Why? Because the grind of making stuff and then hustling for funding and negotiating with

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which pieces of your art make it to viewers. On YouTube, however, he could release his videos directly to his fans. He could line up subscribers. He could reach people directly on social media and via email. Online, he has a platform—one he owns and operates, no middlemen allowed. And you know what? It works to great effect. For over a year he put

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A London-based DJ, artist manager, and co-founder of the iconic record label, Butterz, the prolific figure writes daily on sustainable artistic creation, electronic music, grime and rap, web3, community, social media, and his other curiosities in short notes, known as the ‘Yellow Squares’ on Instagram and Twitter. The format is simple but effective... See more