Sublime

When we innovate only in terms of a solutionist framework, Easterling argues in her book  Medium Design , we optimize for static outcomes wedded to the status quo of product-market fit. Solutions are one-time fixes, usually implemented by someone else, which break as soon as the context they’re responding to changes (which it does, constantly).

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We reject the shallow conformity of the engineering mindset, the stifling constraints of form following function, the illusion of minimalism, and the monotony of linearity.

In their place, we rediscover artistic principles rooted in tangibility, natural forms, the unicity of objects, and the texture and materiality of the physical world.

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