Sublime

The book is: Car Guys vs. Bean Counters: The Battle for the Soul of American Business.

“Clyde Waggoner. I’m Martin’s father.” The man from Okeechobee was wearing a white rayon tie with a blue chambray work shirt, and khaki trousers. There was a thin nylon Sears windbreaker folded over his left arm.

How about a manager of a local grocery store or Wal-Mart. Who

As the company grew, Charles remained in Wichita, working ten-hour days, six days a week. When he proposed to his future wife, Liz, he did so reportedly over the phone, and she could hear him flipping through his busy date book in search of an open day for the wedding. In preparation, he required her to study free-market economics.

Finally, John Warrilow, author of Built to Sell and The Automatic Customer, creates step-by-step instructions to create a product offering from a service, and a subscription model from a product offering. By executing this, companies can drive growth through unique positioning in the marketplace and increase company value exponentially

Lars

editor.

“Charlie, when you borrow a man’s car, you always return it with a full tank of gas.”