Sublime

An inspiration engine for ideas

AllPeopleCollectionsArticlesAudioBooksFilesHighlightsImagesLinksNotesTextTweetsVideosSocial

Building Habit—Not Page Views—Matters Most For Keeping Subscribers, Data Analysis Finds

Mark Jacob • Medill Study Identifies ‘Paradigm Shift’ in How Local News Serves Readers

Charles Schwab, the financial-services company, began as “Investment Indicator,” a newsletter first published in 1963.

Anna Wiene • Is Substack the Media Future We Want?

Corruption tends to increase when a local newspaper goes out of business.

David Perell • News in the Age of Abundance - David Perell

Currently, the predominant business model for commercial search engines is advertising. The goals of the advertising business model do not always correspond to providing quality search to users. For example, in our prototype search engine one of the top results for cellular phone is "The Effect of Cellular Phone Use Upon Driver Attention", a... See more

Larry Page • The Anatomy of a Large-Scale Hypertextual Web Search Engine

traditional marketing and PR model—creating “campaigns” with long lead times—just doesn't work when a story breaks quickly.

David Meerman Scott • The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

When the blogger Andrew Sullivan switched his site to a subscription model a few years ago, his analysis of the situation was striking. He called subscription the “purest, simplest model for online journalism: you, us, and a meter. Period. No corporate ownership, no advertising demands, no pressure for pageviews . . . just a concept designed to

Ryan Holiday • Trust Me, I'm Lying: Confessions of a Media Manipulator

In many respects the four prime considerations that governed the business of news – its speed, reliability, the control of content and entertainment value – were remarkably unchanging in these centuries. At different times one or other of these priorities would matter more to consumers of news than others; sometimes they would be in direct

Andrew Pettegree • The Invention of News: How the World Came to Know About Itself

“It seems obvious that many charges made by reckless or impulsive public officials cannot and should not be ignored,” Hoyt wrote, “but it seems to me that news stories and headlines can be presented in such a manner that the reading public will be able to measure the real worth or value and the true meaning of the stories.”

Jon Meacham • The Soul of America: The Battle for Our Better Angels

journalism

Josh Kramer • 1 card