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An inspiration engine for ideas
to reports or stories or websites to allow readers to “Go deeper.”
Jim VandeHei, Mike Allen, • Smart Brevity
Peril
SmartBrevity.com).
Jim VandeHei, Mike Allen, • Smart Brevity
in Action
Jim VandeHei, Mike Allen, • Smart Brevity
Brevity?
Jim VandeHei, Mike Allen, • Smart Brevity
➍ Offer context.
Jim VandeHei, Mike Allen, • Smart Brevity
• Assign responsibility.
Jim VandeHei, Mike Allen, • Smart Brevity
- Remember the audience.
Jim VandeHei, Mike Allen, • Smart Brevity
