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Contrary to what most people think about the viral content BuzzFeed is famous for, its founder Jonah Peretti has said that every article BuzzFeed publishes isn’t supposed to be read by millions of people. Yes, every post is supposed to spread socially, but it is supposed to be viral for its intended audience, whatever the size. Doing that requires
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Peretti’s solution to that problem, it turns out, sounds a whole lot like a combined BuzzFeed/HuffPost — publications that are widely distributed, supported by advertising, and free:
Vox • BuzzFeed’s Jonah Peretti on why he bought HuffPost and why the New York Times can’t be "the paper of record"

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BuzzFeed’s Jonah Peretti on why he bought HuffPost and why the New York Times can’t be "the paper of record"
vox.comBuzzFeed, Bourdieu, and Samantha Bee: Here’s a collection of new research on where journalism is headed
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