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Big Data Now: 2012 Edition

O'Reilly Media Inc.

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Big Data, Analytics, and the Future of Marketing & Sales

McKinsey Chief Marketing & Sales Officer Forum

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Competing on Analytics: Updated, with a New Introduction: The New Science of Winning

Jeanne G. Harris

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Cover of Competing on Analytics: Updated, with a New Introduction: The New Science of Winning

Predictive Analytics

Thomas H. Davenport

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UNPACKING THE POWER OF IDENTITY RESOLUTION IN TRAVEL: LEVERAGING BOOKER INTENT SIGNALS TO TRIGGER REVENUE-BOOSTING MESSAGING

The report explores marketers' challenges in leveraging data for decision-making, emphasizing the importance of identity resolution and AI-driven analytics to enhance revenue through effective email and text marketing strategies.

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Keeping Up with the Quants: Your Guide to Understanding and Using Analytics

Jinho Kim

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Big Data Now: Current Perspectives from O'Reilly Radar

O'Reilly Radar Team

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Cover of Big Data Now: Current Perspectives from O'Reilly Radar

Sublime

Big Data Now: 2012 Edition

Big Data, Analytics, and the Future of Marketing & Sales

Competing on Analytics: Updated, with a New Introduction: The New Science of Winning

Predictive Analytics

UNPACKING THE POWER OF IDENTITY RESOLUTION IN TRAVEL: LEVERAGING BOOKER INTENT SIGNALS TO TRIGGER REVENUE-BOOSTING MESSAGING

Keeping Up with the Quants: Your Guide to Understanding and Using Analytics

Google Analytics

Big Data Now: Current Perspectives from O'Reilly Radar

Phil Carter • The Subscription Value Loop: A framework for growing consumer subscription businesses