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Profile of McDonald’s & BK loyalists are contrasting to some extent – McDonald’s caters to middle-aged affluent non-vegetarians, however BK loyalists are younger less affluent, also vegetarians à justifying BKs strength in the value segment.
Recent dual users perceive Burger King's burgers as tastier and offering good value
72 Amerikanische Burger-Rezepte: Klassiker, Gourmet & Berühmte Burger: Die Kunst des perfekten Burgers: Brötchen, Patties & einzigartige Kombinationen (Kulinarische Weltreise 8) (German Edition)
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