Sublime

ERWIN SANVICTORES

Become your industry’s curator and do your work in public—these two principles increase your chances for becoming known as an expert in your field,

Dave Gerhardt • Founder Brand: Turn Your Story Into Your Competitive Advantage

vertical positioning makes it so much easier to find your prospects

David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

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Cory Maran

@corym

#UOOnYou

Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business

NoahBrier.com

Scott Belsky • Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality

data analyst

Marty Cagan • INSPIRED: How to Create Tech Products Customers Love (Silicon Valley Product Group)

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Patrick O'Shaughnessy

@patrickoshaughnessy-6ce8

But who are we — am I — trying to be original for? Myself, a client, a boss, a professor, Instagram, my mom, nobody at all? I think that it’s time to really think about who we’re creating for, so that we can strategize who deserves our originality, who deserves our efficiency, who deserves both, and who deserves neither. If there’s one thing I