Sublime

Our old friend—Eat Less, Move More. Not too bright, but as familiar as an old blanket. There were classroom-based programs, newsletters for parents, social marketing (branding, posters, in-school announcements), student events and incentives (T-shirts, water bottles). Both groups began with roughly 50 percent of the students considered overweight o

We are all familiar, of course, with the truism “You are what you eat.” But over the past generation we have learned more and more about the nature of our hungers and how incredibly malleable they are. Scientists and authors like Brian Wansink and Michael Pollan have pointed out how our hungers are learned.