Sublime

In order to

Put your most important keywords in your Page Title.

OnStartups.com

Brian Halligan and Dharmesh Shah’s Inbound Marketing

you must begin thinking about your web presence in terms of an interactive, constantly changing hub for your entire industry—a hub that also happens to sell a project management product.

When picking the Page Title tag for your home page, consider putting your company name at the end of the title.

Mike Koenigs and Marissa Brassfield:

People primarily shop and gather information through search engines, such as Google.

Earlier words in the Page Title carry more weight than later words, so put your most important words first.