Sublime
An inspiration engine for ideas
value of their insight—new ideas to help customers either make money or save money in ways they didn’t even know were possible.
Brent Adamson • The Challenger Sale: Taking Control of the Customer Conversation
know what your unique strengths are.
Brent Adamson • The Challenger Sale: Taking Control of the Customer Conversation
outperform the competition on price-to-value ratio.
Brent Adamson • The Challenger Sale: Taking Control of the Customer Conversation

Lead to your unique strengths.
Brent Adamson • The Challenger Sale: Taking Control of the Customer Conversation
What data, information, or insight can you put in front of your customer that reframes the way they think about their business—how they operate or even how they compete?
Brent Adamson • The Challenger Sale: Taking Control of the Customer Conversation
Brian Balfour is recognized as a growth expert. He has started and grown multiple VC-backed companies with millions of users and is the former VP of Growth at HubSpot. Brian runs a terrific blog discussing the latest growth strategies and techniques (http://www.coelevate.com) and leads masterclasses on the topic at http://www.reforge.com
Cliff Lerner • Explosive Growth: A Few Things I Learned While Growing My Startup To 100 Million Users & Losing $78 Million
provide free consulting.
Brent Adamson • The Challenger Sale: Taking Control of the Customer Conversation
To accomplish this, Goldman cultivated relationships with — and properly incentivized — well-connected "Country Advisors" who served as highly valuable strategic partners for the firm.