Sublime

Small data is big data in disguise.

Every day, we make hundreds of minute calculations assessing the people and world around us and adjust our behavior in conscious and subconscious ways.

they make their decisions based upon who they are,

Choice architecture, a concept described by famed scholars Thaler, Sunstein, and Balz

you must look at enough apartments to establish a standard, then take whatever satisfies the standard you’ve established.

everyone is a friend until proven otherwise.

there is a common factor that triggers the mental processes, behavioral characteristics, and emotions of a net loser: the uncertainty of the future.

Notre cerveau est très pragmatique. Il part du principe que tout ce que nous fuyons est dangereux. La preuve, on s’en est soustrait !

In this book, we explore the idea of human algorithm design—